The goal with OMP Racing USA was simple: return their generosity in providing my racewear by bringing them new accounts and sales within motorsport paddocks.

To do this, I relied on pre-existing and new relationships within the IMSA and SRO paddocks to focus on team and driver introductions to OMP products, where I trusted that the OMP difference in customer service would win them over. When possible, I made manufacturer or series introductions to try to put together larger deals, such as providing all drivers within a series with OMP equipment as part of their entry.

Through these conversations, I was able to bring five drivers and two teams into the OMP fold, as well as a long-term exclusivity deal for one of those teams to outfit all future drivers with OMP Racewear.